Beauty · Hair · Shanghai

China Beauty Expo 2027, Shanghai: dates, venue and who walks the floor

The facts

Dates
12 to 14 May 2027
Venue
Shanghai New International Expo Centre
City
Shanghai

In the organiser's words

As a global trade fair for 30 years, CBE will introduce thousands of high-quality exhibitors from the upstream supply chain to finished products and present a wonderful beauty feast for professional visitors in the industry with a wide range of wonderful events and summit forums!

Shanghai Baiwen Exhibition and Informa Markets

Who walks the floor

Supply-chain exhibitors (packaging, OEM and ODM, machinery, ingredients) and finished brands meet brand sourcing teams, distributors and importers.

Who exhibits

  • Ingredients and formulation
  • OEM/ODM/OBM manufacturing
  • Packaging, machinery and equipment
  • Skin care, personal care and household cleaning
  • Colour cosmetics and fragrance
  • Professional beauty, salon, nail and eyelash

Who visits

  • Brand owners (22.3%)
  • OEM, packaging, machinery and ingredient manufacturers (17.8%)
  • Offline retailers (15.0%)
  • Distributors and importers (14.4%)
  • Online retailers and e-commerce (13.0%)
  • Beauty salons and clinics (7.8%)

Source: the organiser, 2025

How to meet the team

Our team covers this show from the markets around it. Book a call before the show and we take your target list onto the floor.